Understanding the Subaru Emblem
Did you know that the Subaru logo isn’t just a catchy design, but a powerful symbol? At first glance, you’ll see six four-pointed stars housed within a blue oval, each carrying significant meaning. The selection of six stars is intentional and rich with historical context.

A Look Back at Subaru’s Origins
To fully appreciate the Subaru emblem, we need to rewind to 1953, the year when Fuji Heavy Industries was founded through the merger of six companies. This event signified a turning point and the birth of what we now know as Subaru. The brand’s name directly translates to ‘unite’ in Japanese, echoing the spirit of collaboration that brought these companies together.
The Connection to the Pleiades Star Cluster
Interestingly, the name Subaru also corresponds to the Pleiades star cluster, often referred to as the Seven Sisters in Greek mythology. However, only six stars can be seen with the naked eye from Earth, paralleling the design featured in Subaru’s logo. This dual symbolism serves not only as a tribute to the six founding companies but also as an homage to the broader universe—a representation of ambition and exploration.
Today, Subaru embodies more than just vehicles; it reflects a sense of family and adventure. Whether you’re embarking on a weekend camping trip or navigating daily routines, the Subaru emblem reminds us of unity and the importance of looking upwards, inspiring journeys that go beyond the ordinary.